Posts tagged with " social media"

Building and protecting your company’s reputation is incredibly important, we all know that.  Unfortunately, the rise in social media and the so-called ‘citizen journalist’ has meant that any negative customer experiences – no matter how minor they might be – now have the potential to...
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Planning for Social Media Week Sydney is already in full swing, and over the next seven months Rinsed will be constantly releasing new information about  event content and activities. This week, Rinsed’ Founder and Creative Director, Simon Micarone, spoke to mUmbrella about some of our...
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We’re very happy to announce today that Rinsed Insights, in partnership with Evolve Social, will be bringing the internationally renowned social media event, Social Media Week (SMW), to Australian shores for the first time this September. Many of you will already know SMW, but what you may...
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Facebook just released a new mobile app in the US called ‘Paper’, which marks a very significant shift for the company. While the app has many of the same functions of the standard Facebook mobile app that we know and love, it also comes with...
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Image Credit: (MHK) In 2014, we are set to see an unprecedented amount of change in marketing practices and new technologies that will force brands and agencies to think differently about the content, consumers and context of their campaigns. 2013 brought lots of major advancements...
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Since Facebook was first introduced in 2004 its popularity has sky rocketed, particularly among teenagers and the younger generation. The site was one of the few places where individuals could keep in touch with old friends, share photos and exchange new information or gossip. However,...
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We live in a progressive age don’t we? Most of us broadly ‘get’ online, or at least pretend to. So why is it that so many of us are still so focused on ‘counting metrics’ as a measure for success? Why is it that Facebook...
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The below article was featured in B&T on 30th August 2013. I like a healthy debate. That’s fortunate because in every marketing discipline, there exists a lively hotbed of opinions and views into how to best measure a campaign, and more importantly, how to effectively...
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The below article originally appeared in AdNews on 28th November 2012. The times are a-changing. Or more accurately, the times have changed. Social media is no longer the emperor’s new clothes, anyone worth their salt can build a Facebook page or a blog and talk about...
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