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  • Posts tagged with " social media"

    • author
    • Will Ockenden

    • May 1, 2014 in Opinion

    Getting it right first time: 9 ways to manage an online crisis

    featured image Getting it right first time: 9 ways to manage an online crisis
    Building and protecting your company’s reputation is incredibly important, we all know that.  Unfortunately, the rise in social media and the so-called ‘citizen journalist’ has meant that any negative customer experiences – no matter how minor they might be – now have the potential to...
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    • author
    • Admin

    • February 24, 2014 in Digital, experiential, In the media

    Simon talks #SMWSydney with Mumbrella

    featured image Simon talks #SMWSydney with Mumbrella
    Planning for Social Media Week Sydney is already in full swing, and over the next seven months Rinsed will be constantly releasing new information about  event content and activities. This week, Rinsed’ Founder and Creative Director, Simon Micarone, spoke to mUmbrella about some of our...
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    • author
    • Larissar

    • February 22, 2014 in Digital, experiential, News

    Rinsed and Evolve bring Social Media Week to Australia

    featured image Rinsed and Evolve bring Social Media Week to Australia
    We’re very happy to announce today that Rinsed Insights, in partnership with Evolve Social, will be bringing the internationally renowned social media event, Social Media Week (SMW), to Australian shores for the first time this September. Many of you will already know SMW, but what you may...
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    • author
    • Dave Goodfellow

    • February 4, 2014 in Digital, Opinion

    Is Facebook’s new ‘Paper’ app designed to get better ROI for advertisers?

    featured image Is Facebook’s new ‘Paper’ app designed to get better ROI for advertisers?
    Facebook just released a new mobile app in the US called ‘Paper’, which marks a very significant shift for the company. While the app has many of the same functions of the standard Facebook mobile app that we know and love, it also comes with...
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    • author
    • Dave Goodfellow

    • January 23, 2014 in Digital, Opinion

    The 3 digital trends to watch in 2014

    featured image The 3 digital trends to watch in 2014
    Image Credit: (MHK) In 2014, we are set to see an unprecedented amount of change in marketing practices and new technologies that will force brands and agencies to think differently about the content, consumers and context of their campaigns. 2013 brought lots of major advancements...
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    • author
    • Will Ockenden

    • January 15, 2014 in Digital

    Top ten game changers in social media

    Here’s a useful infographic detailing the history of social media from – believe it or not – 1792 – through to present day . There is one glaring omission however (and also a platform I love to use) – can you spot what it is? Courtesy...
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    • author
    • Admin

    • December 30, 2013 in Guest post, Opinion

    Is this goodbye for Facebook?

    featured image Is this goodbye for Facebook?
    Since Facebook was first introduced in 2004 its popularity has sky rocketed, particularly among teenagers and the younger generation. The site was one of the few places where individuals could keep in touch with old friends, share photos and exchange new information or gossip. However,...
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    • author
    • Will Ockenden

    • November 26, 2013 in Opinion

    How not to measure social media success

    featured image How not to measure social media success
    We live in a progressive age don’t we? Most of us broadly ‘get’ online, or at least pretend to. So why is it that so many of us are still so focused on ‘counting metrics’ as a measure for success? Why is it that Facebook...
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    • author
    • Admin

    • August 30, 2013 in In the media

    Experiential: what is the ultimate ROI?

    featured image Experiential: what is the ultimate ROI?
    The below article was featured in B&T on 30th August 2013. I like a healthy debate. That’s fortunate because in every marketing discipline, there exists a lively hotbed of opinions and views into how to best measure a campaign, and more importantly, how to effectively...
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    • author
    • Simon

    • June 11, 2013 in Opinion

    The dynamic duo – social and experiential

    featured image The dynamic duo – social and experiential
    The below article originally appeared in AdNews on 28th November 2012. The times are a-changing. Or more accurately, the times have changed. Social media is no longer the emperor’s new clothes, anyone worth their salt can build a Facebook page or a blog and talk about...
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  • Word Cloud

    #smwnyc B&T E3 events experiential facebook gaming rinsed simon micarone social media social media week video games xbox Xbox One
    • #E3 and the attention economy

      At opening day of E3 2015 there are thousands of excited people, lots on show and a palpable hunger from...

    • #E3 2015: Thoughts on Day Zero

      A lot has happened in the 24 hours before opening day. We’ve seen keynotes from Xbox, EA, Ubisoft and P...

    • Simon on the sofa with Switzer

      Rinsed MD, Simon, has been busy promoting Social Media Week Sydney, a five-day conference bringing together...

    • Rinsed people: Larissa

      Yep, it’s that time again – your chance to get to know the people behind Rinsed in a bit more...

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    • moh01
    • Melbourne 273

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