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  • Posts tagged with " E3"

    • author
    • Dave Goodfellow

    • June 16, 2015 in experiential, News

    #E3 2015: Thoughts on Day Zero

    featured image #E3 2015: Thoughts on Day Zero
    A lot has happened in the 24 hours before opening day. We’ve seen keynotes from Xbox, EA, Ubisoft and Playstation, as well as Bethesda who ran their first ever showcase the night before. Every year, there are common themes that pop out from  and this...
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    • author
    • Simon

    • June 13, 2014 in Digital, Opinion

    Delivering real brand engagement @ E3 Expo

    featured image Delivering real brand engagement  @ E3 Expo
    This article was first published on B&T here. One of the challenges in any live event experience is engagement. More specifically, it’s about engagement beyond the perimeter of a live experience. So, with this in mind, a key area of interest for me at E3...
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    • author
    • Simon

    • June 12, 2014 in Digital, experiential, News, Uncategorized

    Creating a more meaningful gaming experience – From E3 2014

    featured image Creating a more meaningful gaming experience – From E3 2014
    This post was first published on B&T here. After a busy day of keynotes at E3, the world knows what’s in stall over the next 12 months for the video game world. Unlike last year, there really wasn’t a killer blow, but there were certainly...
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    • author
    • Simon

    • June 10, 2014 in Rinsed at work

    A preview from E3 2014

    featured image A preview from E3 2014
    Simon Micarone, founder and MD of Rinsed, is on the ground in LA at video gaming mega-conference, E3, and will be reporting back the big stories happening this week, including exciting new opportunities for content marketers, brand managers and media owners. Here’s his first post. This...
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    • author
    • Simon

    • June 25, 2013 in Opinion

    Ubisoft Goes Big in Entertainment Franchises

    featured image Ubisoft Goes Big in Entertainment Franchises
    Unlike Twentieth Century Fox, Warner Brothers or Miramax, Ubisoft is not a name synonymous with motion pictures, but after speaking with Mike Kolodzinski, Marketing Director for Ubisoft Australia, that’s exactly where the brand is heading. “We are not just a gaming company, rather an entertainment...
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    • author
    • Admin

    • June 19, 2013 in In the media, Opinion

    Rinsed at E3 – the top 5 best-in-class

    featured image Rinsed at E3 – the top 5 best-in-class
    It’s fair to say E3 delivered on all it promised. There’s some great new enabling technology coming with PS4 and Xbox One, and the game release schedule across all publishers looks strong. The best way to wrap up the event is with Simon’s 2013 best-in-class –...
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    • author
    • Admin

    • June 18, 2013 in In the media

    Rinsed at E3 – Clever marketing starts early says Warner Bros

    featured image Rinsed at E3 – Clever marketing starts early says Warner Bros
    As part of his series of exclusive reports from E3, Rinsed MD Simon caught up with Nick Wong, marketing manager at Warner Interactive, to ask him about the brand’s investment in the narrative of game play. He suggested that a strong narrative drives deeper engagement in game...
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    • author
    • Admin

    • June 17, 2013 in In the media

    Rinsed at E3 – The Acti Game Plan

    featured image Rinsed at E3 – The Acti Game Plan
      Phillip Earl, Activison’s Regional VP for Asia Pacific, presides over some of the biggest gaming franchises in the world, with production budgets that rival the movies. So catching up with him at E3 was something of a coup for Rinsed MD, Simon. Check out...
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    • author
    • Admin

    • June 14, 2013 in In the media

    Rinsed at E3 – could Xbox be the One for brands?

    featured image Rinsed at E3 – could Xbox be the One for brands?
    As part of his exclusive reporting from gaming expo, E3, Rinsed MD, Simon Micarone, spoke with the head of marketing for Xbox Australia. It’s clear that Xbox One is not a ‘today device’ and probably hasn’t got the kudos it deserves at E3. Check out...
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    • author
    • Admin

    • June 13, 2013 in In the media, Opinion, Rinsed at work

    Rinsed at E3 – the Mecca for gaming brands

    featured image Rinsed at E3  – the Mecca for gaming brands
    Check out Rinsed MD, Simon Micarone’s second exclusive report for marketing magazine B&T on the gaming super-show, E3. Today he’s looking at the some of the standout brand activations on the show floor, from 3D visual experiences to real life zombies! See the video here.
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    #smwnyc B&T E3 events experiential facebook gaming rinsed simon micarone social media social media week video games xbox Xbox One
    • #E3 and the attention economy

      At opening day of E3 2015 there are thousands of excited people, lots on show and a palpable hunger from...

    • #E3 2015: Thoughts on Day Zero

      A lot has happened in the 24 hours before opening day. We’ve seen keynotes from Xbox, EA, Ubisoft and P...

    • Simon on the sofa with Switzer

      Rinsed MD, Simon, has been busy promoting Social Media Week Sydney, a five-day conference bringing together...

    • Rinsed people: Larissa

      Yep, it’s that time again – your chance to get to know the people behind Rinsed in a bit more...

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    • Melbourne 273

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