Posts tagged with " E3"

A lot has happened in the 24 hours before opening day. We’ve seen keynotes from Xbox, EA, Ubisoft and Playstation, as well as Bethesda who ran their first ever showcase the night before. Every year, there are common themes that pop out from  and this...
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This article was first published on B&T here. One of the challenges in any live event experience is engagement. More specifically, it’s about engagement beyond the perimeter of a live experience. So, with this in mind, a key area of interest for me at E3...
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This post was first published on B&T here. After a busy day of keynotes at E3, the world knows what’s in stall over the next 12 months for the video game world. Unlike last year, there really wasn’t a killer blow, but there were certainly...
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Simon Micarone, founder and MD of Rinsed, is on the ground in LA at video gaming mega-conference, E3, and will be reporting back the big stories happening this week, including exciting new opportunities for content marketers, brand managers and media owners. Here’s his first post. This...
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Unlike Twentieth Century Fox, Warner Brothers or Miramax, Ubisoft is not a name synonymous with motion pictures, but after speaking with Mike Kolodzinski, Marketing Director for Ubisoft Australia, that’s exactly where the brand is heading. “We are not just a gaming company, rather an entertainment...
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It’s fair to say E3 delivered on all it promised. There’s some great new enabling technology coming with PS4 and Xbox One, and the game release schedule across all publishers looks strong. The best way to wrap up the event is with Simon’s 2013 best-in-class –...
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As part of his series of exclusive reports from E3, Rinsed MD Simon caught up with Nick Wong, marketing manager at Warner Interactive, to ask him about the brand’s investment in the narrative of game play. He suggested that a strong narrative drives deeper engagement in game...
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  Phillip Earl, Activison’s Regional VP for Asia Pacific, presides over some of the biggest gaming franchises in the world, with production budgets that rival the movies. So catching up with him at E3 was something of a coup for Rinsed MD, Simon. Check out...
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As part of his exclusive reporting from gaming expo, E3, Rinsed MD, Simon Micarone, spoke with the head of marketing for Xbox Australia. It’s clear that Xbox One is not a ‘today device’ and probably hasn’t got the kudos it deserves at E3. Check out...
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Check out Rinsed MD, Simon Micarone’s second exclusive report for marketing magazine B&T on the gaming super-show, E3. Today he’s looking at the some of the standout brand activations on the show floor, from 3D visual experiences to real life zombies! See the video here.
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