• The experiential explosion

    Rinsed MD, Simon, was recently featured in marketing mag, B&T, talking about the ‘experiential explosion’. The article covered a number of important issues, with Simon talking about the crucial importance of brand honesty.

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    “It’s also about being honest and going with the flow, rather than trying to manufacture an answer or a response. The only thing that will happen then is that the brand will be caught out, as Simon Micarone, director or Rinsed explains: “People are much wiser and the market is much more sophisticated than it used to be. If we try to be the architects of a response, it’s fraught with danger. We also have to believe in what we are doing, and we have to be honest.

    “Consumers are much more likely to give you a scathing comment than a positive one. But if they are invested in something and really like it, those positive comments can be rampant”.

    Read the full article here.