• #E3 and the attention economy

    featured image #E3 and the attention economy
    At opening day of E3 2015 there are thousands of excited people, lots on show and a palpable hunger from exhibitors to grab and retain attention of as many people as possible. So how are they doing it? There are a lot of different strategies...
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  • #E3 2015: Thoughts on Day Zero

    featured image #E3 2015: Thoughts on Day Zero
    A lot has happened in the 24 hours before opening day. We’ve seen keynotes from Xbox, EA, Ubisoft and Playstation, as well as Bethesda who ran their first ever showcase the night before. Every year, there are common themes that pop out from  and this...
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  • Simon on the sofa with Switzer

    featured image Simon on the sofa with Switzer
    Rinsed MD, Simon, has been busy promoting Social Media Week Sydney, a five-day conference bringing together the brightest and best of Australian social media pioneers, practitioners, brands, companies, local influencers and bloggers to celebrate our achievements and to discuss the challenges we face. This week he...
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  • Rinsed people: Larissa

    featured image Rinsed people: Larissa
    Yep, it’s that time again – your chance to get to know the people behind Rinsed in a bit more depth. This month it’s all about our account manager extraordinaire, Larissa. Tell us about what you do at Rinsed As an Account Manager I develop...
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  • Rinsed at work: Morning tea with Margie Abbott

    featured image Rinsed at work: Morning tea with Margie Abbott
    Well done to our very own Cass for managing a fab morning tea with Margie Abbott for children’s charity, KidsExpress. The well-attended event saw Margie announced as the high-profile patron for the not-for-profit organisation. KidsExpress is the first organisation of its kind in the world and aims...
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  • Rinsed people: Dave

    featured image Rinsed people: Dave
    It’s time for the latest installment in our occasional series, ‘Rinsed People’, which focuses on the very talented teams that make Rinsed the agency it is. This month we talk to our social media black belt, Dave Goodfellow. Tell us about what you do at...
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  • Delivering real brand engagement @ E3 Expo

    featured image Delivering real brand engagement  @ E3 Expo
    This article was first published on B&T here. One of the challenges in any live event experience is engagement. More specifically, it’s about engagement beyond the perimeter of a live experience. So, with this in mind, a key area of interest for me at E3...
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  • Creating a more meaningful gaming experience – From E3 2014

    featured image Creating a more meaningful gaming experience – From E3 2014
    This post was first published on B&T here. After a busy day of keynotes at E3, the world knows what’s in stall over the next 12 months for the video game world. Unlike last year, there really wasn’t a killer blow, but there were certainly...
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  • A preview from E3 2014

    featured image A preview from E3 2014
    Simon Micarone, founder and MD of Rinsed, is on the ground in LA at video gaming mega-conference, E3, and will be reporting back the big stories happening this week, including exciting new opportunities for content marketers, brand managers and media owners. Here’s his first post. This...
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    • author
    • Will Ockenden

    • May 1, 2014 in Opinion

    Getting it right first time: 9 ways to manage an online crisis

    featured image Getting it right first time: 9 ways to manage an online crisis
    Building and protecting your company’s reputation is incredibly important, we all know that.  Unfortunately, the rise in social media and the so-called ‘citizen journalist’ has meant that any negative customer experiences – no matter how minor they might be – now have the potential to...
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